1) What would you do to improve Kevin’s study?
His methods varied too much between males and females. His single trial with a male character clearly deviates from the much more in depth approach he took with female characters. Although he might have past experiences that prove males get less gold when begging, he must use proper research methods to document this phenomenon. He would have to take his clothes off and converse with his male character similar to his method with the female characters.

2) How would you improve the organization of Kevin’s study?
The study could have been segmented into sections with bold headings to make it easier to find the individual parts of the study, such as his methods or results. The paragraph form makes it harder to go back and quickly find his discussion, or whichever part of the study you would like to examine further.